Journal of Consumer Behavior, Marketing, and Management

Research Articles

• The Impact of Digital Relationship Marketing on Customer Loyalty in SMEs Post-COVID-19 in Nigeria

  Emmanuel Nwaka Nwaka, Oladele Oluwatobi Grace, Usman Alhaji Umar, Onyeabor Sophia Amaka, Theresa Ogan, Ogan Praise Dawuta, Adegbenro Adewale Gideon, Ajayi Abiola Samuel, Abuo Precious Osarr

  26-33

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• The Influence of Social Dynamics on Economic Choices: A Behavioural-Zone Framework

  Hrishikesh S. Kakde, Shantanu Solanke

  20-25

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• Customer Support Service and Customer Satisfaction of Pension Fund Administrators in Uyo, Akwa Ibom State

  Nfawa E. Usani, Saviour S. Okon, Samuel G. Etuk, Aniekan R. Inwang

  7-19

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• Cookie-Less Advertising and the Future of Customer Targeting in a Privacy-First Era

  T. D. Adesina

  1-6

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