Bringing Marketing Organizations into Line with Corporate Strategy Leadership
DOI:
https://doi.org/10.54536/ajsde.v4i1.4761Keywords:
Market Orientation, Marketing Organization, Strategic Decision MakingAbstract
Marketers are a key part of an organization’s strategic planning process. They interact across several levels of a company’s hierarchy and are involved at the strategic level. The top Management Team contributes to the overall strategic direction of the company by making strategic decisions and influencing its implementation. Organizations can frequently be a direct reflection of the sorts and skills of their top Management Team, and organizational strategy is crucial in establishing marketing decisions and goals within the corporation. A well-balanced top Management Team is essential to ensuring that a corporation can respond successfully to market problems and change on a regular basis. Knowing this, this article develops a conceptual framework that examines the relationship between practical top Management Team configurations, marketing organizations, strategic decision-making, and organizational frameworks. This descriptive study looks at the relationship between corporate-level strategic alignment and marketing organizations and the composition of effective TMTs. Our study looks into how marketing organizations and market orientation are affected by functional top Management Team structure and top marketing decision-making processes. This study is based on upper echelons theory and contingency theory and combines leadership and strategic decision-making research. Formulating propositions that are pertinent to marketing organizations and market orientation in this context.
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Copyright (c) 2025 Md. Marshedul Hasan, H. M. Atif Wafik, Salehin Mahbub, Md. Estiyak Eyakub Sohag, Yessmin Akter Eeia, Shuvo Kumar Mallik, M. Abeedur Rahman
This work is licensed under a Creative Commons Attribution 4.0 International License.
