Comparative Analysis of AI-Driven Marketing Strategies of the E-Commerce Industry in the Modern World. American Journal of Financial Technology and Innovation, [S. l.], v. 3, n. 1, p. 73–80, 2025. DOI: 10.54536/ajfti.v3i1.3789. Disponível em: https://e-pallipublishers.com/index.php/ajfti/article/view/3789. Acesso em: 28 jul. 2026.