Scarcity Marketing: The Role of Consumer Behavior in the Rise of the “Anik-Anik” Trend of Pop Mart’s Collectible Blind Box Figurines. Am. J. Econ. Bus. Innov. [Internet]. 2025 Jun. 13 [cited 2026 May 9];4(2):157-6. Available from: https://e-pallipublishers.com/index.php/ajebi/article/view/4949