Beyond Likes and Shares: Exploring the Influence of Social Media on Brand Choices among College of Business Students at a Private Higher Education Institution in the Philippine. Am. J. Econ. Bus. Innov. [Internet]. 2024 May 29 [cited 2026 May 9];3(2):66-74. Available from: https://e-pallipublishers.com/index.php/ajebi/article/view/2545