Assessing the Correlation between Gamification Intensity and Brand Loyalty in Young Adult Demographics. American Journal of Economics and Business Innovation, [S. l.], v. 4, n. 2, p. 139–156, 2025. DOI: 10.54536/ajebi.v4i2.4944. Disponível em: https://e-pallipublishers.com/index.php/ajebi/article/view/4944. Acesso em: 29 jul. 2026.