The Influence of Online Sales Promotion on Impulsive Buying Behavior Among Gen Z Consumers. American Journal of Economics and Business Innovation, [S. l.], v. 4, n. 2, p. 131–138, 2025. DOI: 10.54536/ajebi.v4i2.4799. Disponível em: https://e-pallipublishers.com/index.php/ajebi/article/view/4799. Acesso em: 28 jul. 2026.