The Influence of Product Quality, Service Quality, and Store Atmosphere on Purchasing Decisions McDonald’s Indonesia. American Journal of Economics and Business Innovation, [S. l.], v. 4, n. 1, p. 47–55, 2025. DOI: 10.54536/ajebi.v4i1.2889. Disponível em: https://e-pallipublishers.com/index.php/ajebi/article/view/2889. Acesso em: 9 may. 2026.